When Michele Sowerby of True Colors reached out about updating her brand visuals, we knew this was going to be a special collaboration. Michele is a stylist with a gift for helping people look and feel their best through personalized color analysis, wardrobe styling, makeup consultations, and even curated online shopping experiences. Her holistic approach to style is empowering, transformative—and visually stunning.
Together, we crafted a full Ultimate Brand Experience package designed to showcase Michele’s incredible work and the essence of the True Colors brand. We started by visiting her studio to photograph her working with clients, capturing the energy, expertise, and style she brings to each session. We also filmed a professional promotional reel to use on her website and social media, plus several short-form videos ideal for Instagram and Facebook.
To elevate the visual storytelling, Michele styled a model, Tina, for a second shoot in our studio. Watching Michele work her magic in real-time—selecting outfits, applying makeup, and guiding the transformation—was inspiring. We filmed behind-the-scenes content, branding portraits, and additional video footage Michele can use for weeks and months to come.
This project is a perfect example of how Joanne Lee Photography helps business owners elevate their online presence with cohesive, customized content. Whether you’re a stylist like Michele, a small business owner, or an entrepreneur ready to grow your brand, we’ll create visuals that connect and convert.
Ready to bring your brand to life with stunning visuals and scroll-stopping video? Let’s talk.
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